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Prior-art intelligence

What actually kills EU designs

Every prior-art reference the EUIPO weighed in first-instance invalidity proceedings, typed and ranked. Web disclosures — invisible to the EUIPO register — are the dominant killer. Counts are decision-level (a case citing many links counts once).

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Scope: 3,392 first-instance invalidity decisions · 2,289 invalidations.

Prior-art types, by decisions that cited them

Web disclosure
1,79772.1% kill rate
Registered RCD
84457.7% kill rate
National design
41054.1% kill rate
Catalog
34153.7% kill rate
Patent
27148.3% kill rate
Prior use
22738.1% kill rate
Publication
16644.6% kill rate
Trade mark
15365.4% kill rate
Other
12938.3% kill rate
International design
8362.7% kill rate
Utility model
5644.6% kill rate
Unregistered CD
2360.9% kill rate

“Kill rate” = invalidations ÷ merits decisions that cited the type. “% of invalidations” = share of all 2,289 invalidations whose record cited the type (a decision can cite several types, so these sum past 100%).

Kill rate by type (≥ 20 merits decisions)

Web disclosure
72.1%1293/1793 merits
Trade mark
65.4%100/153 merits
International design
62.7%52/83 merits
Unregistered CD
60.9%14/23 merits
Registered RCD
57.7%485/840 merits
National design
54.1%222/410 merits
Catalog
53.7%183/341 merits
Patent
48.3%130/269 merits
Publication
44.6%74/166 merits
Utility model
44.6%25/56 merits
Other
38.3%49/128 merits
Prior use
38.1%86/226 merits

Low-volume types omitted to avoid noise. The headline finding: the types with the highest kill rates are not always the most common.

Web-disclosure deep dive

1,293 RCD invalidations — 56% of all first-instance invalidations — cited a web disclosure as prior art. None of these are visible in the EUIPO design register. The single biggest web source is Amazon, behind 620 invalidations.

Top web sources behind invalidations

Amazon
620783 cases
Internet Archive (Wayback Machine)
182245 cases
YouTube
160215 cases
Facebook
105174 cases
Instagram
5683 cases
Allegro
3747 cases
ars technica
99 cases
Etsy
826 cases
Alibaba
612 cases
X / Twitter
515 cases
google images
56 cases
shopenergia.com
55 cases
brickipedia.fandom.com
55 cases
fmpancrazibatterie.it
55 cases
lightinthebox.com
55 cases
ninjago.fandom.com
44 cases
rideapart.com
44 cases
diario de ibiza
34 cases

Sources are canonicalised from free text (regional Amazon domains and brand/URL variants merged; “Internet Archive (Wayback Machine)” denotes an archived page, the evidentiary mechanism rather than the platform). Bar = invalidations.

Recent designs killed by a web disclosure

DateCaseHolder (RCD owner)SectorWeb source(s)
2026-05-26000132264Shandong Qiyue Environmental Protection Technology Co.,Ltd23 Fluid-distribution, sanitary, heatingYouTube
2026-05-21000131404Jiahe Lin06 FurnishingAmazon
2026-05-21000132104Shenzhen Damai Network Technology Co., Ltd.02 Clothing & haberdasheryAmazon
2026-05-19000128578Washtower IP B.V.06 FurnishingInternet Archive (Wayback Machine)
2026-05-19000128637Washtower IP B.V.06 FurnishingInternet Archive (Wayback Machine)
2026-05-19000128655Washtower IP B.V.06 FurnishingInternet Archive (Wayback Machine)
2026-05-13000131325HaoJun Zhu09 Packages & containersYouTube
2026-05-06000129804Mirosław Mytnik StudioDelta.pl25 Building units & constructionInternet Archive (Wayback Machine)
2026-05-06000132064Han Sheng15 MachinesAmazon
2026-04-30000131885Yuan Li Ug (haftungsbeschränkt)21 Games, toys, tents & sportsYouTube
2026-04-29000131246Life Vac LLC24 Medical & laboratoryInternet Archive (Wayback Machine)
2026-04-29000131944Jinsong Liu08 Tools & hardwareAmazon
2026-04-29000129622Squar3D Aps21 Games, toys, tents & sportsInternet Archive (Wayback Machine), legebyen.dk
2026-04-29000129681Squar3D Aps21 Games, toys, tents & sportsInternet Archive (Wayback Machine), legebyen.dk
2026-04-24000128735Oü Repston06 FurnishingInternet Archive (Wayback Machine)
2026-04-23000131089Rongrong Gao24 Medical & laboratoryAmazon
2026-04-23000130850Michael Amara14 Recording, telecom & data processingInternet Archive (Wayback Machine)
2026-04-22000131964Shenzhen Debaisite Trading Co., Ltd.03 Travel goods & casesFacebook
2026-04-21000131548Wenwei Ding04 Brushes & brushwareAmazon
2026-04-20000131904Lang Huang11 Jewellery & decorative articlesAmazon